Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
SUMMER READING CAMPAIGNS
Reaching an average of one million New Yorkers, this annual campaign of The New York Public aims to help children and teens avoid the “summer slide” and maintain their learning from the school year by encouraging them to read each day.
Every year, the tagline and campaign identity were designed to reflect the national summer learning theme and appeal to the age group of the target audience. The visuals carry across 50,000 kits with folders, activity guides, reading trackers, stickers, and bookmarks, and in digital materials including activity packs, videos, and reading logs.