Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
Subway Library
Initiative between The New York Public Library, Brooklyn Public Library, Queens Library, the MTA, and Transit Wireless that provided subway riders in New York City with free access to hundreds of e-books, excerpts, and short stories—all ready to read on the train.
As part of the Subway Library celebration, a specially wrapped "Library Train," with the interior designed to look like NYPL's Rose Main Reading Room ran on the E and F lines, running through Brooklyn, Manhattan, and Queens.
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
ROLE
Art Direction
CREATIVE PARTNERS
HvD Design, MTA In-house Design
FLY MS
FlyMS was founded in 2010 by two young pilots to give inspiration and “wings” to the estimated 2.3 million people living with multiple sclerosis (MS) worldwide, many of whom cannot walk. The program raised awareness about the disease by driving media coverage as it set out in 2015 to fly 20,000 miles across Latin America.
An updated identity helped promote the second launch while keeping a visual tie to the original branding.